Report 23 Jan 2025

Expert View: Achieving Ethical Customer Data Usage with PETs

Data has emerged as a vital asset for organisations in the digital age, enabling personalised customer experiences, operational efficiency, and strategic decision-making. However, with growing concerns around data privacy, regulatory pressure, and ethical considerations, organisations face a critical challenge: harnessing customer data’s value while safeguarding individual privacy. Privacy-enhancing technologies (PETs) offer solutions to achieve this delicate balance.

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Spencer Izard

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