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Report 22 Oct 2025

Retail & Wholesale - InBrief Analysis - Sweden

Retail & Wholesale Sweden outlines sector pressures (e-commerce growth, Gen Z expectations, supply chain strain, and cybersecurity) and quantifies the IT demand.

Key trends
• Cloud & data platforms and AI-driven analytics
• ERP modernization (SAP, Microsoft Dynamics, Infor)
• Warehouse automation & smart logistics
• Niche SaaS and retail media innovation (Voyado, ZyndraAI)

Vendors & opportunities

The market mixes global integrators and local specialists; opportunities center on scalability, sustainability, and AI-enabled CX.

This brief is essential reading for vendors and investors targeting the retail and wholesale market in Sweden.

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Iulia Sandut

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