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Location, location, location

Location, location, location
When it comes to producing high-value, actionable market research, we believe a relentless focus on local data is key. We’ve grown from being Europe’s No.1 market research platform to delivering extensive insights across multiple global regions, including Western and Eastern Europe, Asia Pacific, Middle East & Africa, and North America.

In-depth Industry Knowledge

In-depth Industry Knowledge
We focus on the areas that matter most for software and IT service providers, equipping executives with the resources, insights, and guidance needed to make smart and confident business decisions.

Data-Driven Market Analysis

Data-Driven Market Analysis
We believe the best market research results are powered by granular, targeted data. We assess software products, IT services, and vertical sectors through an extensive research process, including macroeconomic data sets and multi-dimensional correlation pattern detection.

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AI and Analytics Business Application Services Cloud Computing Customer Experience Digital Customer Engagement Cybersecurity DevOps Digital Sustainability & CSR Europe France Generative AI Germany S/4HANA Migration Salesforce Services SAP Services Smart Solutions/ IoT UK Zero Carbon

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Market Figures & Forecast

Vertical Sectors - Market Figures - France

Datamart November 28, 2023 Read Report

Market Figures & Forecast

Banking - Market Figures - Germany

Datamart November 28, 2023 Read Report

Tracker Database

M&A - Deal Tracker - Worldwide

Datamart November 27, 2023 Read Report

Vendor Profiles

Sopra Steria - Vendor Profile - Worldwide

This vendor profile gives a comprehensive overview of the worldwide positioning, performance and strategy of Sopra Steria. Aside from a breakdown of worldwide revenues and a performance review, the profile analyzes Sopra Steria’s recent activities, key accounts and major deals as well as ...

Vendor profile August 31, 2023 Read Report

Expert View

Expert View: Leading IT vendors explore GenAI for smart health use cases

AWS, Microsoft, Google, Nvidia, and Oracle are currently focusing on use cases such as compiling clinical documentation, digital assistants, querying electronic health record (EHR) systems, and reducing time-to-market for new drugs in the clinical development process.

Market reports November 21, 2023 Read Report

CxO Survey - Investment Priorities

CxO Survey - Investment Priorities - InSight Analysis - Poland

To provide guidance against a highly dynamic IT landscape, PAC conducted the 2023 edition of its annual "SITSI® CxO Investment Survey," interviewing IT decision-makers in user companies covering PAC’s SITSI core markets to get their views on current IT trends, key requirements, and investment ...

CxO survey November 21, 2023 Read Report

Vertical Sectors - Market Figures - France

Banking - Market Figures - Germany

M&A - Deal Tracker - Worldwide

Sopra Steria - Vendor Profile - Worldwide

Expert View: Leading IT vendors explore GenAI for smart health use cases

CxO Survey - Investment Priorities - InSight Analysis - Poland

Last Report from Analyst

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PAC IT market Predictions for 2024
feature blog author
by Wolfgang Schwab

PAC’s Predictions for 2024

Towards the end of each year, PAC analysts publish their “top predictions” for the following year(s). They highlight trends that are expected to impact the IT market in various ways – through above-average growth, huge business volumes, or shifts in demand or supply.

November 28, 2023

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SPS 2023 insights: digital technologies are flooding the industrial world

SPS 2023 insights: digital technologies are flooding the industrial world

Two things were obvious at the SPS fair in Nuremberg: IT is the main value driver in the OT world today, and the SPS fair is as relevant as ever. Here are the key insights from our discussions with many industry experts: Container-based industrial edge management solutions are becoming widely available: Leveraging container technology to ...

Posted on November 28, 2023 by

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Generated Drama at OpenAI

Generated Drama at OpenAI

Around one year ago, the company OpenAI released a version of their ChatGPT product that captured the imagination of the public all around the world. For many, it was the first time they had been exposed to the sophistication of deep learning (DL) AI in the form of a generative AI (GenAI) based on a large language model (LLM) delivered through a ...

Posted on November 23, 2023 by

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Dutch defense spends big on IT infrastructure, COMMS, and IT skills

Dutch defense spends big on IT infrastructure, COMMS, and IT skills

The Government of the Netherlands is sparing no expense for its ongoing tactical communication tools and related IT infrastructure program dubbed Foxtrot. The program, which kicked off in 2020 and is worth between €1 billion – €2.5 billion, is starting to take shape with the first platform with modern connectivity (Spiral 0) to be delivered ...

Posted on November 27, 2023 by

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Generative AI will be a “force multiplier” for ServiceNow

Generative AI will be a “force multiplier” for ServiceNow

PAC recently had the opportunity to attend the EMEA Industry Analyst Summit co-located at the ServiceNow World Forum in Rotterdam. 2023 has been an interesting year for the technology industry due to the impact in awareness of what generative AI (GenAI) is and its far-reaching potential impact on how people function in both their personal and ...

Posted on November 27, 2023 by

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Highlights of our PAC Horizons event in London

Highlights of our PAC Horizons event in London

Our PAC HORIZONS event took place in London on 15 November. The event was designed to bring together IT leaders for one day of insight, innovation, and networking. During the event, PAC analysts shared insights on pivotal IT market topics, offering a glimpse into what the future holds. Additionally, we presented our 2024 Research Agenda, which ...

Posted on November 22, 2023 by

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Smart City Expo World Congress 2023: The Digital Twin and AI Make Cities Smarter

Smart City Expo World Congress 2023: The Digital Twin and AI Make Cities Smarter

Fira de Barcelona opened its modern exhibition center in Gran Via, Barcelona, to host this year’s Smart City Expo World Congress. The spotlight was on improving life in urban areas and driving local actions to make urban infrastructures and administrations smarter and more sustainable. There were discussions about buildings and urban ...

Posted on November 16, 2023 by

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The cloud update trap

The cloud update trap

What happens when business solutions from the app store are no longer developed further? Microsoft is increasingly pushing its partners to provide industry applications via the cloud in its own AppSource store. When you ask around in the partner community, many comply with this wish as their status qualification also depends on it. This works ...

Posted on November 07, 2023 by

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