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Location, location, location

Location, location, location
When it comes to producing high-value, actionable market research, we believe a relentless focus on local data is key. We’ve grown from being Europe’s No.1 market research platform to delivering extensive insights across multiple global regions, including Western and Eastern Europe, Asia Pacific, Middle East & Africa, and North America.

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We focus on the areas that matter most for software and IT service providers, equipping executives with the resources, insights, and guidance needed to make smart and confident business decisions.

Data-Driven Market Analysis

Data-Driven Market Analysis
We believe the best market research results are powered by granular, targeted data. We assess software products, IT services, and vertical sectors through an extensive research process, including macroeconomic data sets and multi-dimensional correlation pattern detection.

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AI and Analytics Business Application Services Cloud Computing Customer Experience Digital Customer Engagement Cybersecurity DevOps Digital Sustainability & CSR Europe France Generative AI Germany S/4HANA Migration Salesforce Services SAP Services Smart Solutions/ IoT UK Zero Carbon

Featured reports

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InSight Analysis

Generative AI for Cybersecurity - InSight Analysis - Worldwide

This report aims to provide a panorama of current uses of generative AI for cybersecurity.

Market reports August 09, 2023 Read Report

InSight Analysis

Public Sector - InSight Analysis - UK

This report provides an overview of the software and IT services (SITS) market in the British public sector. It provides key data on IT expenditure and the SITS market. It analyzes the market characteristics, situation and trends, reviews major projects and accounts, and identifies the leading ...

Market reports April 25, 2023 Read Report

InSight Analysis

Utilities - InSight Analysis - France

This report provides an overview of the software and IT services (SITS) market in the French utilities sector. It provides key data on IT expenditure and the SITS market. It analyzes the market characteristics, situation and trends, reviews major projects and accounts, and identifies the leading ...

Market reports April 20, 2023 Read Report

InSight Analysis

Services & Consumers - InSight Analysis - Germany

This report provides an overview of the software and IT services (SITS) market in the German services & consumers sector. It provides key data on IT expenditure and the SITS market. It analyzes the market characteristics, situation and trends, reviews major projects and accounts, and identifies ...

Market reports April 11, 2023 Read Report

PAC RADAR

Open Digital Platforms for Industrial Cloud Applications in Europe - PAC RADAR (internal use) - 2023

PAC has evaluated the providers of open digital platforms for the industrial world in Europe in nine segments dedicated to specific use cases

Radar July 26, 2023 Read Report

Generative AI for Cybersecurity - InSight Analysis - Worldwide

Public Sector - InSight Analysis - UK

Utilities - InSight Analysis - France

Services & Consumers - InSight Analysis - Germany

Open Digital Platforms for Industrial Cloud Applications in Europe - PAC RADAR (internal use) - 2023

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by Aida Oganesov

Digital Sustainability & CSR

Which IT service providers are best positioned to support their clients in reaching their environmental objectives, and how do they do it?

Environmental sustainability as part of the ubiquitous ESG (environmental, social, and governance) regulations and strategies is one of the most dynamic topics in the IT services market.

September 05, 2023

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Robotics in Waste Management

Robotics in Waste Management

For many materials recovery and recycling facilities, waste sorting is a manual and menial task. However, the industry has slowly been changing over the past few years. More and more companies are willing to include waste sorting robots in their operations, which leads to the rising popularity of firms like AMP Robotics, ZenRobotics, and ...

Posted on August 03, 2023 by

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Government and FinTech drive Baltic innovation push

Government and FinTech drive Baltic innovation push

The Baltic region is currently in the spotlight with the NATO summit in Vilnius, and it has long played an interesting and innovative role in terms of software and IT services adoption. Estonia was the first country to hold legally binding elections via digital channels back in 2005. Since then, all three Baltic countries have emerged as ...

Posted on July 14, 2023 by

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Cegeka moves to acquire Computer Task Group

Cegeka moves to acquire Computer Task Group

Belgian IT services group Cegeka has unveiled plans to acquire Computer Task Group (CTG), a US-based vendor with a significant presence in Europe. The $10.50 per share cash approach values CTG at $170m and if successful, would take Cegeka’s annual sales past the €1bn mark in 2024. The move is an interesting one, and it isn’t the first time ...

Posted on August 18, 2023 by

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Google Cloud celebrates the inauguration of its second German cloud region, Berlin-Brandenburg 

Google Cloud celebrates the inauguration of its second German cloud region, Berlin-Brandenburg 

PAC attended a Google Cloud customer and analyst event held to inaugurate Google’s second German cloud region, Berlin-Brandenburg.   A Google Cloud Region typically consists of three data centers in one geographic region. The first German Google Cloud Region is located in the Frankfurt/Main area. Both Regions are exclusively ...

Posted on July 31, 2023 by

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