To provide guidance against a highly dynamic IT landscape, PAC conducted the 2024/25 edition of its annual SITSI® CxO Investment Priorities Survey, interviewing IT decision-makers in user companies covering PAC’s SITSI core markets to get their views on current IT trends, key requirements, and investment plans. The survey was conducted in October/November 2024.
This report presents and discusses the study’s key results for the topic of digital customer experience (DCE).
The interviews were conducted with IT department managers and line-of-business managers who are involved in decisions concerning (local) IT budgets, IT investments, or IT sourcing. The survey sample was made up of companies of different sizes from all over the world.
This report is accompanied by the Excel document “CxO Survey – Investment Priorities – Digital Customer Experience – Detailed Datamart – Worldwide”, which contains the detailed findings from the survey for DCE, broken down by company size and vertical sector.
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