By 2027, the advent of end-to-end AI automation will redefine customer engagement across all lifecycle stages—from discovery to conversion and beyond. Organisations will increasingly rely on sophisticated, agentic AI platforms capable of designing, executing, and refining highly personalised customer journeys with minimal human involvement. These platforms, underpinned by advanced deep learning technologies, will continuously analyse customer behaviours and preferences, adapting to real-time interactions to create tailored, seamless experiences.
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