Report 13 Apr 2022

Business Application Software-related Trends in Germany – Part 2 - InBrief Analysis

This report describes the trends in the market for business applications in Germany.

In a first report (Business Application Software-related Trends in Germany – Part 1), we focus on the four major platforms (SAP, Salesforce, Microsoft Dynamics, Oracle).
The report in hand is about the main challengers and selected SMB-focused solution providers, and related business opportunities for service providers.



Management Summary


Some Challengers: ServiceNow, Workday, Infor, etc.

  • ServiceNow – the most important competitor for the major platform providers
  • Workday – an international contender, but not in Germany so far
  • Infor – focus on midsize manufacturers
  • Sage – new cloud platform for SMBs
  • Unit4 – specializing in people-centric industries

PAC’s Recommendations

  • Recommendations for IT providers
  • Recommendations for IT users