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Report 11 Mar 2024

Adobe-related Services in Europe - The Retail View - PAC RADAR (internal use) - 2024

PAC has evaluated the providers of Adobe-related services in Europe in five segments dedicated to specific vertical sectors:

From an ecosystem perspective, there continue to be significant European opportunities for Adobe and its partners. However, as Europe does not have a cultural landscape akin to the US there are often considerable variations in digital customer engagement (DCE) maturity and needs across the different countries.

Demographic and cultural preferences can vary considerably per country, and the demands of industries can vary, too. PAC believes that the levels of variability and maturity across the DCE segment provide Adobe and its partners with ongoing growth opportunities across Europe. However, to continue expanding in the re- gion, a thriving ecosystem of partners who, through depth and breadth of in-region capabilities, can navigate and support specific industry needs is essential.

The PAC RADAR is an effective tool for the holistic evaluation and visual positioning of leading software and ICT service providers on local markets.
With the help of predefined criteria, PAC evaluates and compares providers’ strategies, development, and market position in addition to performance and competencies within specific market segments.

Click here for more information about our PAC RADAR reports.

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Spencer Izard

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