The telecom industry is entering a pivotal transformation era. Telcos have been facing mounting pressure from digital-native competitors, rising customer expectations, and slowing growth. Despite past investments in network infrastructure and software, telcos have lost ground in the tech value chain to over-the-top (OTT) players and hyperscalers. Emerging technologies and platform-based ecosystems present a chance for telcos to reposition as TechCos—trusted providers of digital solutions, not just connectivity. However, understanding and accepting their weaknesses and challenges is the first step for telcos towards overcoming these roadblocks. Externally, competition from digital players, slow revenue growth, and poor return on capital hinder long-term competitiveness. Internally, a risk-averse culture, weak customer obsession, and digital skill gaps threaten innovation and relevance. This report analyzes the challenges that prevent customer experience (CX) from becoming a top differentiator. PAC’s telco research series explores how telcos can narrow the valuation and customer dissatisfaction gaps, unlock new growth through CX transformation, embrace an agile mindset, and design platform-driven value propositions.
See also: The Future Of Telecoms
SHARE :
PAC has evaluated 28 providers of AI-related services in Europe, France, and Germany in different lines of business.
Event Date : September 18, 2024
Agentic AI is beginning to change how customer service and support operate. It does not replace existing systems or roles but introduces an ...
Event Date : March 09, 2026
This document provides market volumes, growth rates and forecasts for the Digital Customer Engagement market for the 2023-2029 period.
Event Date : May 28, 2025
The objective of this report is to provide a comprehensive overview of average daily rates in the German IT services market, their development, and ...
Event Date : July 01, 2024
US manufacturing faces mixed signals in 2025: PMI data shows marginal expansion for smaller firms but contraction for large domestic manufacturers. ...
Event Date : December 19, 2025
Market Reports May 28, 2026
Expert View: Foundation Models Significantly Impact The Behavior Of AI Agents
Market Reports May 27, 2026
Indra - Figures - Spain - FY 31-Dec-2025
Datamart May 27, 2026
Indra - Vendor Profile - Spain
Vendor Profile May 27, 2026
Atos - Figures - France - FY 31-Dec-2025
Datamart May 27, 2026
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
TCS SovereignSecure Cloud: A modular and pragmatic approach to Sovereign Cloud in Europe
Blog Post May 28, 2026
Model Selection Is A Strategic Governance Challenge
Blog Post May 28, 2026
The hidden message in the LTM-Randstad deal: labor arbitrage is running out of road
Blog Post May 25, 2026
The Hidden Cost Problem in AI Model Usage
Blog Post May 22, 2026
Embedding AI with SAP: What Dutch organizations are doing differently
Blog Post May 21, 2026