Report 18 Aug 2026

Master The AI Value Chain To Maximize Customer Value – Market View

Your AI success depends on mastering the AI value chain to drive great customer value propositions. To win in the AI game, organizations must create value that is relevant for customer needs. To achieve this, tech and business leaders must understand where on the AI value chain their organization sits, where value is accumulating thanks to AI, and how they can strengthen their position. Today, most management attention still focuses on AI models and AI infrastructure. This is risky, as AI models and AI infrastructure are increasingly commoditizing. Mastering AI value chain dynamics is essential to turn your raw data and computing resources into AI-powered products, services, decisions – and ultimately business value. This matters because value does not reside equally at every layer of the AI value chain.

This report helps tech and IT leaders as well as AI vendors to explore the strategic questions of where value is created, captured, controlled, and accumulated in the AI value chain.

Recommended advisory: PAC Leadership Session – AI in Business Transformation