Pack analyst btn         PAC        
 
Report 11 Sep 2025

Manufacturing - InSight Analysis - Austria

The Austrian manufacturing market is navigating a period of transformation shaped by economic headwinds, global trade disruptions, and accelerated digitalization. Despite recessionary pressures and Germany’s automotive slowdown, Austria’s industrial base, driven by SMEs in mechanical engineering, steel construction, chemicals, automotive, electrical and electronics, as well as the wood and paper industries, continues to be a vital engine of innovation and export growth.

Economic Context

Manufacturing contributes over 40% of Austria’s commercial output and employs more than one million workers. Yet, six consecutive quarters of GDP decline, rising costs, and supply chain disruptions have pressured firms to cut costs, restructure, and invest in resilience.

Key Market Trends

  • ERP modernization with SAP S/4HANA is a top priority.
  • Cloud strategies are shifting toward hybrid and sovereign models.
  • AI and GenAI are enhancing quality control, predictive maintenance, and supply chain optimization.
  • Cybersecurity investments are rising to meet EU regulations like NIS2 and the Cyber Resilience Act.
  • Industrial IoT and smart factories are driving efficiency and new business models.

Opportunities & Risks

While the Austrian manufacturing market faces competitive pressure from China and global trade fragmentation, opportunities exist in automation, digital twins, robotics, and predictive analytics. SMEs, in particular, can unlock growth through scalable, modular IT solutions.

profile-image
Jennifer Jonat

SHARE :

Related Content

View all reports >

Software & IT Services - InSight Analysis - Poland

This Polish IT market report explains market size, vendor landscape, growth drivers, and medium-term trends shaping investment priorities.

Event Date : October 30, 2025

Read more >

Salesforce Consulting & Systems Integration (C&SI) - Vendor Rankings - EMEA

This Excel document provides the top 20 provider ranking for the Salesforce-related consulting and systems integration (C&SI) market at EMEA ...

Event Date : November 27, 2024

Read more >

Siemens Digital Industries Software - Figures - Worldwide

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : January 20, 2025

Read more >

Vertical Sectors - Market Figures - Rest of Eastern Europe

This Excel document delivers market figures broken down by vertical sectors. Figures cover a seven-year time frame (results from the past two years ...

Event Date : January 15, 2025

Read more >

Business Applications-Related Consulting & Systems Integration (C&SI) by Segments - Market Figures - South Africa

This document provides market volumes, growth rates and forecasts for the Business Application Software (BAS)-related Consulting & Systems ...

Event Date : January 30, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >