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Report 31 Jul 2025

Expert View: The Role of AI in Improving Order Fulfilment Accuracy

Artificial intelligence (AI) is redefining the role of fulfilment, from a cost-driven logistics function to a strategic enabler of customer experience. PAC considers AI critical to transforming fulfilment into an intelligent, end-to-end process that drives operational efficiency, strengthens brand trust, and supports long-term customer loyalty.

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Jennifer Jonat

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