Continuous exposure management shifts cybersecurity from managing large volumes of vulnerabilities to continuously reducing the attack paths that pose material business risk. Effective exposure management combines visibility into assets, identities, cloud environments, applications, configurations, and vulnerabilities with contextual prioritization based on exploitability, reachability, threat activity, business criticality, and control effectiveness. Its value depends on linking prioritized exposures to clear ownership, validation, risk treatment, and verification. Success should therefore be measured by reduced attacker opportunity and business impact as well as by fewer viable paths to critical assets, not by the number of findings closed. At a time when cybersecurity budgets may be discussed under new governance rules (mostly in MNCs), it may be useful to bring a business-impact perspective to any budget discussion and avoid weakening the security posture through indiscriminate budget cuts.
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