Report 23 Jul 2025

Expert View: AI-powered Product Information Management for Personalized Experiences

Artificial intelligence (AI) is redefining the strategic role of product information management (PIM) platforms. Traditionally considered centralized repositories designed to standardize and disseminate product data, PIM solutions are rapidly evolving into intelligent engines that drive automation and personalized experiences at scale. PAC sees this transformation as essential for organizations seeking to meet the demands of omnichannel commerce and next-generation digital customer engagement.

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Jennifer Jonat

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