Report 10 Feb 2025

Expert View: AI-Generated Synthetic Media Creation

The rapid advancement of AI has unlocked transformative possibilities for content creation, with AI-generated synthetic media emerging as a groundbreaking innovation. This technology enables organisations to create hyper-realistic audio, video, and images at scale, reshaping how brands engage with their audiences. While the potential for cost efficiency, personalisation, and customer interaction is enormous, synthetic media also introduces significant ethical, regulatory, and reputational challenges.

Gain access to this document and more

Gain Access

Already have access? Log in.

Spencer Izard

SHARE :

Related Content

View all reports >

Sopra Steria - Figures - UK - FY 31-Dec-2024

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : March 31, 2025

AI-related Services in Europe – PAC RADAR (internal use) – 2026

PAC has evaluated 31 providers of AI-related services in Europe, France, Germany, and the UK in different segments.

Event Date : June 10, 2026

Adobe Systems - Figures - Worldwide – FY 30-Nov-2025

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : April 14, 2026

AI (Artificial Intelligence) by Segments - Market Figures - Switzerland

This document provides market volumes, growth rates and forecasts for the AI market in Switzerland for the 2024-2030 period.

Event Date : August 20, 2026

Expert View: Should User Companies Opt for a Best-of-Breed or a Platform-based Approach to Business Apps?

As part of the digital transformation of many companies, application modernization projects are pending because the legacy applications do not meet ...

Event Date : February 14, 2023