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Report 23 Jan 2026

SAS - Vendor Profile - Worldwide

SAS Viya leads SAS’s shift to cloud-native, AI-powered analytics, blending advanced analytics, cloud, and industrial AI to support enterprise transformation. SAS Viya modernization—agentic AI, copilots, synthetic data and governance—underpins the vendor’s IPO-readiness and partner-led go-to-market.

Key highlights

  • Financials & strategy: >$3bn in revenue, renewed pricing and cloud-first focus via SAS Viya.
  • Geography & ops: EMEA softening; exit from China; partner coverage maintained.
  • Products & market: strong in financial services, public sector.
  • Partnerships & M&A: hyperscalers, GSIs, acquisition of Hazy to bolster synthetic data for SAS Viya.
     

 

Recommended advisory: PAC Leadership Session – Innovation Management

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Oliver Ojog

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