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Report 08 Oct 2025

KPN Business Market - Vendor Profile - Worldwide

KPN Business Market is the enterprise division of Dutch telecom provider KPN, offering businesses connectivity, cloud, security, and digital workplace solutions tailored to their needs.

KPN’s “Connect, Activate & Grow” Strategy (2024–2027): Enabling Digital Growth for Dutch Businesses

KPN’s 2024–2027 strategy, “Connect, Activate & Grow,” outlines its ambition to become the go-to digital partner for businesses of all sizes. The strategy focuses on expanding its ecosystem, enhancing digital experiences, and scaling through innovation and simplification.

Under Connect, KPN is strengthening its ICT role by expanding its Tailored Solutions and Wholesale services. These offerings support SMEs and large corporate enterprises with strategic ICT services layered on core connectivity. Investments in scalable, converged solutions aim to boost infrastructure monetization and customer loyalty.

With Activate, KPN is enhancing the digital experience through an “always-on” infrastructure powered by fiber and 5G. It is digitizing B2B processes and expanding its Household 3.0 model, which includes OTT content, smart-home features, and gaming. A digital-first, AI-powered omnichannel approach ensures personalized support across all customer segments.

In the Grow phase, KPN is transforming its operating model with AI-powered automation to simplify processes and increase wallet share. Flanker brands like Youfone and Simyo help reach diverse demographics, while KPN Ventures supports innovation in IoT, global roaming, and AI-driven services.

KPN Business is evolving into a one-stop shop for connectivity, cloud, security, and workplace applications. It introduced a mid-market segment (150–650 employees) in 2025 to better tailor services.

Key verticals include:

  • Ports & logistics
  • Public sector & healthcare
  • Financial services

Strategic partnerships include:

  • Microsoft
  • AWS
  • Cisco
  • VMware
  • ElevenLabs
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Sidney Siegertsz

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