KPN Business Market is the enterprise division of Dutch telecom provider KPN, offering businesses connectivity, cloud, security, and digital workplace solutions tailored to their needs.
KPN’s “Connect, Activate & Grow” Strategy (2024–2027): Enabling Digital Growth for Dutch Businesses
KPN’s 2024–2027 strategy, “Connect, Activate & Grow,” outlines its ambition to become the go-to digital partner for businesses of all sizes. The strategy focuses on expanding its ecosystem, enhancing digital experiences, and scaling through innovation and simplification.
Under Connect, KPN is strengthening its ICT role by expanding its Tailored Solutions and Wholesale services. These offerings support SMEs and large corporate enterprises with strategic ICT services layered on core connectivity. Investments in scalable, converged solutions aim to boost infrastructure monetization and customer loyalty.
With Activate, KPN is enhancing the digital experience through an “always-on” infrastructure powered by fiber and 5G. It is digitizing B2B processes and expanding its Household 3.0 model, which includes OTT content, smart-home features, and gaming. A digital-first, AI-powered omnichannel approach ensures personalized support across all customer segments.
In the Grow phase, KPN is transforming its operating model with AI-powered automation to simplify processes and increase wallet share. Flanker brands like Youfone and Simyo help reach diverse demographics, while KPN Ventures supports innovation in IoT, global roaming, and AI-driven services.
KPN Business is evolving into a one-stop shop for connectivity, cloud, security, and workplace applications. It introduced a mid-market segment (150–650 employees) in 2025 to better tailor services.
Key verticals include:
Strategic partnerships include:
SHARE :
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : March 13, 2025
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : December 03, 2025
This Excel document positions and ranks the major software and IT services suppliers by revenue in Sweden
Event Date : August 01, 2025
This document provides market volumes, growth rates and forecasts for the business intelligence (BI) market in Switzerland for the 2022-2028 period.
Event Date : February 14, 2024
This document provides market volumes, growth rates and forecasts for Cloud Ecosystem Services in Italy for the 2023-2029 period.
Event Date : March 31, 2025
Vertical Sectors - Market Figures - Slovakia
Datamart January 20, 2026 NEW 
Software & IT Services - Market Figures - Slovakia
Datamart January 20, 2026 NEW
Vertical Sectors - Market Figures - Romania
Datamart January 20, 2026 NEW
Software & IT Services - Market Figures - Romania
Datamart January 20, 2026 NEW
Vertical Sectors - Market Figures - Poland
Datamart January 20, 2026 NEW
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
Leaders in SAP Services 2026: PAC Launches Its New RADAR Series
Press Releases January 20, 2026
Part 8: The Future of Infrastructure Security: What's Next After Integration?
Blog Post January 20, 2026
Part 7: Bringing It All Together: Developing a Unified Infrastructure Security Strategy
Blog Post January 12, 2026
What PAC Expects At Mobile World Congress 2026
Blog Post January 12, 2026
Part 6: Cloud Security: Shared Responsibility and Real Accountability
Blog Post January 09, 2026
