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Report 11 Aug 2025

SAP – Vendor Profile – Switzerland

SAP is a global leader in enterprise application software with a market-leading presence in the Swiss market. Its strategy in Switzerland focuses on cloud transformation and AI-driven innovation.

  • SAP’s Swiss portfolio centers on SAP HANA, SAP S/4HANA (including cloud editions), and cloud platforms such as SuccessFactors, Ariba, and Signavio, with a strategic push through GROW with SAP to expand into the SME market.
  • The manufacturing sector accounts for the largest revenue share, complemented by strong engagement in banking, insurance, and public sector modernization and migration projects.
  • SAP emphasizes SAP BTP as its central integration and innovation layer. AI capabilities across Joule, Embedded AI, and its AI Foundation are another crucial pillar of its overall strategy.

This Vendor Profile provides an overview of SAP’s operations in Switzerland, including insights into its local customer base, revenue distribution by market segment and industry, regional positioning and strategy, a detailed analysis of its product and service portfolio by vertical expertise, and our expert assessment of the vendor.

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Aida Oganesov

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