Pack analyst btn         PAC        
 
Report 16 Jan 2026

Salesforce - Vendor Profile - Worldwide

Salesforce is the world’s largest enterprise application ISV, ahead of SAP. The company has remained focused on front-office applications, avoiding expanding to ERP. It has, nevertheless, built a presence in data, initially in analytics (Tableau) and later in data engineering (Informatica). Salesforce has systematically built a presence in data, although an acquisition in data storage and analytics is still outstanding.

Salesforce’s number one priority is to reignite organic growth. The company relies on Agentforce (and Data 360, formerly Data Cloud) to drive this growth, along with the agentification of its software product portfolio. The November 2025 Informatica acquisition is expected to slow down Salesforce’s growth until 2028, when Informatica will have completed its migration from perpetual licenses to subscription-based models.

Salesforce aims to grow in the mid-market and small business segments. The company rightly points out that SMBs want to acquire off-the-shelf GenAI/agentic AI use cases rather than build their own. PAC could not agree more with Salesforce. Yet, its challenge is that its subscription prices are higher than those of Dynamics 365, making Microsoft a serious contender in the mid-market. Also, Salesforce is often considered to be too sophisticated for SMBs. Salesforce’s SMB expansion plans will, therefore, meet with some resistance.

 

Recommended advisory: PAC Leadership Session – The Journey Towards Agentic AI

profile-image
Dominique Raviart

SHARE :

Related Content

View all reports >

GRC – the Essential First Step to Cybersecurity - InBrief Analysis - Worldwide

By integrating governance structures, effective risk management, and adherence to applicable standards, GRC enables organizations to achieve their ...

Event Date : March 31, 2025

Read more >

Vertical Sectors - Market Figures - APAC Consolidation

This Excel document delivers market figures broken down by vertical sectors. Figures cover a seven-year time frame (results from the past two years ...

Event Date : January 28, 2026

Read more >

Expert View: The Key Benefits of SASE

Secure Access Service Edge (SASE) is still a hot topic in cybersecurity. It has been hyped by many vendors, IT and security service providers, and ...

Event Date : December 01, 2023

Read more >

Expert View: Emotion AI and Affective Computing

The rapid evolution of AI has opened new possibilities for organisations' engagement with customers. Among these advancements, Emotion AI (EAI) and ...

Event Date : February 10, 2025

Read more >

Digital Customer Engagement - Vendor Rankings - Germany

This Excel document provides rankings of the leading Digital Customer Engagement providers.

Event Date : November 29, 2024

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >