Salesforce is the world’s largest enterprise application ISV, ahead of SAP. The company has remained focused on front-office applications, avoiding expanding to ERP. It has, nevertheless, built a presence in data, initially in analytics (Tableau) and later in data engineering (Informatica). Salesforce has systematically built a presence in data, although an acquisition in data storage and analytics is still outstanding.
Salesforce’s number one priority is to reignite organic growth. The company relies on Agentforce (and Data 360, formerly Data Cloud) to drive this growth, along with the agentification of its software product portfolio. The November 2025 Informatica acquisition is expected to slow down Salesforce’s growth until 2028, when Informatica will have completed its migration from perpetual licenses to subscription-based models.
Salesforce aims to grow in the mid-market and small business segments. The company rightly points out that SMBs want to acquire off-the-shelf GenAI/agentic AI use cases rather than build their own. PAC could not agree more with Salesforce. Yet, its challenge is that its subscription prices are higher than those of Dynamics 365, making Microsoft a serious contender in the mid-market. Also, Salesforce is often considered to be too sophisticated for SMBs. Salesforce’s SMB expansion plans will, therefore, meet with some resistance.
Recommended advisory: PAC Leadership Session – The Journey Towards Agentic AI
SHARE :
This Excel document delivers market figures broken down by vertical sectors. Figures cover a seven-year time frame (results from the past two years ...
Event Date : January 23, 2026
The ServiceNow services market is one of the most competitive and dynamic segments in the IT services industry. And many of Europe’s leading ...
Event Date : March 10, 2023
Every technological advancement raises the question of whether and when it should be implemented in a company. This also applies to Wi-Fi. Wi-Fi 6 ...
Event Date : March 27, 2024
The objective of this report is to provide a comprehensive overview of average daily rates in the UK IT services market, their development, and ...
Event Date : February 13, 2023
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : May 13, 2022
Oracle - Figures - France – FY 31-May-2025
Datamart May 08, 2026 NEW 
Oracle - Vendor Profile - France
Vendor Profile May 08, 2026 NEW
Cybersecurity – Deutsche Telekom Security – Vendor Profile – Worldwide
Vendor Profile May 08, 2026 NEW
Digital Customer Engagement - Genesys - Vendor Profile - Worldwide
Vendor Profile May 07, 2026 NEW
IT Services - Preliminary Vendor Rankings - US
Datamart May 07, 2026 NEW
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
DataCenter Forum 2026 – Key Takeaways from the 8th Edition
Blog Post May 08, 2026
[update] How the Middle East Conflict Could Shape the IT Services Market
Blog Post May 07, 2026
Claude Mythos and the Strategic Recalibration of Cybersecurity
Blog Post May 05, 2026
Blog Post April 27, 2026
Hannover Messe 2026 – Industrial AI between business value, tech advancements, and hype
Blog Post April 27, 2026
