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Report 18 Dec 2025

Reply – Vendor Profile – Germany

This Reply Germany Vendor Profile 2025 provides a comprehensive analysis of Reply’s market position, strategy, portfolio, and performance in the German IT services market. The report highlights Reply’s strong focus on AI-driven digital transformation, its decentralized network of over 50 subsidiaries, and its deep expertise in key verticals such as manufacturing, retail, services & consumer, banking, and public sector.

Key insights include:

  • Strong growth in Germany, reaching about €425 million in revenue and 3,100 employees.
  • A strategic shift toward generative AI, agentic automation, cloud modernization, and cybersecurity.
  • A clear ambition to become a leading AI engineering and cloud transformation partner.

This Vendor Profile delivers valuable guidance for understanding Reply’s role and momentum in Germany’s evolving digital landscape.

 

Recommended advisory:  PAC Leadership Session – Vendor Landscape at the Intersection of IT and OT in Europe

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Jennifer Jonat

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