KPN Business Market is the enterprise division of Dutch telecom provider KPN, offering businesses connectivity, cloud, security, and digital workplace solutions tailored to their needs.
KPN’s “Connect, Activate & Grow” Strategy (2024–2027): Enabling Digital Growth for Dutch Businesses
KPN’s 2024–2027 strategy, “Connect, Activate & Grow,” outlines its ambition to become the go-to digital partner for businesses of all sizes. The strategy focuses on expanding its ecosystem, enhancing digital experiences, and scaling through innovation and simplification.
Under Connect, KPN is strengthening its ICT role by expanding its Tailored Solutions and Wholesale services. These offerings support SMEs and large corporate enterprises with strategic ICT services layered on core connectivity. Investments in scalable, converged solutions aim to boost infrastructure monetization and customer loyalty.
With Activate, KPN is enhancing the digital experience through an “always-on” infrastructure powered by fiber and 5G. It is digitizing B2B processes and expanding its Household 3.0 model, which includes OTT content, smart-home features, and gaming. A digital-first, AI-powered omnichannel approach ensures personalized support across all customer segments.
In the Grow phase, KPN is transforming its operating model with AI-powered automation to simplify processes and increase wallet share. Flanker brands like Youfone and Simyo help reach diverse demographics, while KPN Ventures supports innovation in IoT, global roaming, and AI-driven services.
KPN Business is evolving into a one-stop shop for connectivity, cloud, security, and workplace applications. It introduced a mid-market segment (150–650 employees) in 2025 to better tailor services.
Key verticals include:
Strategic partnerships include:
SHARE :
This report describes the trends in the market for business applications in Germany. In a first report (Business Application Software-related ...
Event Date : April 13, 2022
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : January 19, 2026
This vendor profile gives a comprehensive overview of the Worldwide positioning, performance and strategy of Cognizant.
Event Date : March 28, 2025
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : February 17, 2025
This document provides market volumes, growth rates and forecasts for the Big Data market in Eastern Europe for the 2022-2028 period.
Event Date : August 28, 2024
Cognizant - Figures - Switzerland – FY 31-Dec-2025
Datamart March 11, 2026 NEW 
Cognizant – Vendor Profile – Switzerland
Vendor Profile March 11, 2026 NEW
Total IoT by Segments - Market Figures - Belgium
Datamart March 10, 2026 NEW
Radar March 10, 2026
Radar March 10, 2026
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
How the Middle East Conflict Could Shape the IT Services Market
Blog Post March 10, 2026
Part 7: Navigating the IAM Vendor Landscape – Platforms, Trends, and How to Choose
Blog Post March 10, 2026
Part 6: The IAM Technology Landscape – Components, Architectures, and Design Options
Blog Post March 03, 2026
AI Powers Your Innovation Flywheel
Blog Post February 25, 2026
Orange Business FY 2025, facing the future with trust…
Blog Post February 25, 2026
