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Report 04 Sep 2026

Google - Vendor Profile - Worldwide

This Vendor Profile examines how Google Cloud has shifted from infrastructure challenger to a leader in data and AI, leveraging Vertex AI, industry-specific solutions, and partner-led sovereignty models to win large enterprise and public‑sector contracts.

What the report covers

  • Strategy & Positioning: AI‑first roadmap, the AI Hypercomputer, cross-cloud networking, and sovereign/air‑gapped models.
  • Products & Services: Vertex AI, Google Workspace, BigQuery, distributed cloud, and growing AI model families.
  • Ecosystem & Go‑to‑Market: Extensive SI partnerships, regional investments, and talent development.
  • Security & M&As: Integration of Mandiant and Wiz to strengthen cloud security posture.
  • Major Deals & Regional Footprint: High‑profile contracts (Pentagon, NATO, UK MoD), new regions (Thailand, Türkiye), and large capex commitments for AI compute.

Key takeaways

1.     Google Cloud differentiates on flexible model management and data analytics.

2.     Sovereignty and air‑gapped solutions target the public sector and regulated industries.

3.     Partnerships and heavy infrastructure investment support rapid enterprise adoption of Google Cloud.

 

Recommended advisory: PAC Leadership Session – AI in Business Transformation

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Oliver Ojog

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