Unit4 launches its new Marketplace

ERP challenger Unit4 has unveiled its new Marketplace proposition. The platform is designed to enable the company’s software, reseller, and service partners to showcase innovative, industry-specific, and vertical business applications connected to Unit4’s ERP/ERPx solutions. It also serves as an extension of the Developer4U program (launched in 2021), which supports application development for partners while offering support and training.

The launch was made with the backing of nine of Unit4’s global partners, giving customers access to partner apps and solutions and exploring additional features to complement and extend the capabilities of Unit4 solutions. The Marketplace provides additional toolsets to support growth while enabling customers to leverage ready-made integrations.

Partner applications currently available on Unit4’s Marketplace include Tellit Solutions’ Tellit ELMA-Lookup for automated lookup to ELMA-register, coupled with Unit4’s digital assistant “Wanda”, aimed at increasing the share of electronic invoicing. Other partner apps include Arribatec eSigning from Arribatec & integra, Tellit Monitoring, Tellit DocumentControl, and Tellit Scanning by Tellit Solutions.

Partner solutions include iConnect by GCON4, a data management SaaS solution to quickly and securely update large volumes of data to Unit4 ERPx; Pagero’s solution e-invoicing; Rego – Accounts Payable Automation by Proactis; and Invoice Solution by econnect, to name a few.

The provider also lists several of its own Unit4 products for companies to add to their ERP implementation, including Unit4 Industry Mesh Plus Package to integrate cloud apps and data more efficiently, creating universal data flows with leading providers (Salesforce, Dynamics 365, Slack, Teams, etc.). Other products include ERP Procure-to-Pay, FP&A, ERP Projects package, Unit4 eRFx by its latest acquisition Scanmarket, Success4U, ERP Expenses package, ERP HR package, HCM Learn, HCM Talent Management, and Compensation planning.

The introduction of Unit4’s Marketplace is relatively late compared to some of its competitors, but it is a step in the right direction for the vendor to get closer to its partner ecosystem and clients. The move will also help it to flesh out its functionality and offerings for the industry sectors where it has built the strongest momentum – such as professional services, government and higher education.

The success of the Marketplace platforms depends on the vendor’s ability to successfully attract and promote the best possible partners, and while Unit4 starts with some impressive names, it will need to keep the momentum going. If it does, the Marketplace has the potential to boost Unit4’s brand awareness and customer acquisition in its target markets.