Top 10 Software & Cloud Platforms Worldwide

Hyperscalers further consolidate their lead

PAC recently published its first vendors rankings at global and EMEA level for 2024 within its SITSI program.

Microsoft remains the clear leader among technology suppliers (considering software and cloud platforms, ie, software licenses and maintenance, SaaS as well as Public IaaS/ PaaS), with nearly 20% market share! Microsoft grew 16% in 2024 (in US$ and €), and nearly twice as fast in the Azure business (+31% to US$ 80+ bio, further narrowing the gap with AWS in the hyperscaler market).

AWS confirmed its second place with +19% (in US$ and €), enjoying a noticeable acceleration (by comparison, AWS grew +14% in US$ and +11% in € in 2023).

Oracle retained third place with +8% in US$ and +9% in €, while Google closed the gap with remarkable +30% (in US$ and €). Thus, Oracle will probably lose its place to Google in 2025 – the 3 hyperscalers will then monopolize the podium.

Salesforce was close behind Google in 2023, yet following only 10% growth (in US$ and €)in 2024 (+12% in US$ and +13% in € in 2023), moreover one-digit growth over the last 3 quarters, they now feel SAP’s breath on their backs. SAP grew 12%(in US$ and €) in 2024, moreover their cloud business grew 30% (three times as fast as Salesforce) and is now two and a half times as big as their software (licenses and maintenance) business.

IBM reported the slowest growth within the top 10, with 8% in US$ and €. Adobe grew 10% in US$ and 11% in €.

Broadcom replaces VM-Ware in 9th place. The VMWare acquisition enables Broadcom to nearly triple their (software and cloud platforms) revenue, while organic growth was just above zero. However the main event was Broadcom’s impact on VMWare’s pricing policy, widely criticized in the market.

Intuit kept its place in the Top 10 with +13% growth in US$ and 11.5% in €.

From a service providers perspective the ranking looks a bit different: Microsoft generates by far the largest services market, ahead of SAP, Oracle, AWS and Salesforce.

Reminder: 5 years ago, Microsoft, AWS and Oracle were already building the podium. SAP was ranking 4th, ahead of IBM, Dell, Salesforce, Adobe, Google and Cisco. Intuit was ranking 11th in 2019. In 2024, Cisco was ranking 11th, ahead of the probably next pretender to a place in the Top 10, ServiceNow.

You might also be interested in our blog “Top 10 IT Services Worldwide“.

Are you a SITSI customer? Access the vendor rankings now: Software & IT Services – Vendor Rankings Calendar Year 2024 – Worldwide. Not yet a client and want access to the rankings? Contact us.