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Report 04 Aug 2025

CxO Survey - Investment Priorities - Digital Customer Experience - Detailed Datamart - Worldwide

This document contains the detailed findings for the topic of digital customer experience (DCE) from PAC’s SITSI® CxO Investment Priorities Survey 2024/25, in which IT decision-makers in user companies were interviewed to get their views on current IT trends, key requirements, and investment plans. The survey was conducted in October/November 2024.

The findings are broken down by company size and vertical sector.

The interviews were conducted with IT department managers and line-of-business managers who are involved in decisions concerning (local) IT budgets, IT investments, or IT sourcing. The survey sample was made up of companies of different sizes from all over the world.

This Excel document accompanies PAC’s InSight Analysis report “CxO Survey – Investment Priorities – Digital Customer Experience”, which presents and analyzes the key findings from the survey for DCE.

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Spencer Izard

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