Featured Blog Post

The Channel Partner as a Strategic Compass to Navigate the AI Boom

F5 and its channel partners are helping EMEA organisations move AI from hype to measurable business value by prioritising governance, security and scalable delivery. By embedding security and visibility from the start with F5’s ADSP and using Distributed Cloud (XC) to address sovereignty and multi‑cloud flexibility, partners guide customers ...

by Spencer Izard

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Spencer Izard

Featured Blog Post

Why Data and Application Security Is Now a Business Imperative

In a digital era where businesses rely more on technology, data and applications are essential assets that drive operations, generate revenue, and build trust. Whether you're launching a customer-facing app, expanding a data platform, or migrating your business systems to the cloud, the security of your data and applications directly affects your ...

by Wolfgang Schwab

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Wolfgang Schwab

Featured Blog Post

NTT DATA Business Solutions Transformation NOW! 2025 – Unlocking the Future of AI-Driven ERP

This week, PAC attended the annual NTT DATA Business Solutions Transformation NOW! 2025 event in London. Keynotes and sessions led by UK&I leaders and customers revealed a clear message: AI is no longer a future consideration; it is foundational to ERP transformation from day one. NTT DATA believes AI must be embedded across the enterprise, ...

by Sidney Siegertsz

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Sidney Siegertsz

Featured Blog Post

The mid-tier playbook gets a new chapter on GCC growth

These days, Agentic AI just trumps the noise levels around GCCs. Yet, the volume levels continue to focus on the location and scale of the centers rather than on transformation and innovation. The strategic question is whether GCCs are really pivoting from a focus on cost reduction and labor arbitrage to value creation and technology arbitrage. ...

by Tom Reuner

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Tom Reuner

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The Core Ingredients Fuelling Sage’s AI Momentum Sidney Siegertsz

The Core Ingredients Fuelling Sage’s AI Momentum

November 18, 2025

Earlier this month, PAC attended the Sage Future for Partners event in Barcelona, where the software provider highlighted the launch and expansion of its offering, closer ties with partners, and how AI is the most transformative opportunity of our time. With a core focus on the SMB segment, Sage is embarking on a journey to embed AI across every ...

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Part 8: Choosing the Right Partners – Navigating the Security Tooling and Services Ecosystem Wolfgang Schwab

Part 8: Choosing the Right Partners – Navigating the Security Tooling and Services Ecosystem

November 18, 2025

No matter how strong your application architecture or how advanced your controls are, securing data and applications at scale is rarely a one-person job. This section examines the crucial process of selecting the best partners—when to build internally, when to buy, when to outsource, and how to evaluate technology that meets your needs and ...

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PAC at the Google Cloud Digital Sovereignty Summit in Munich Jennifer Jonat

PAC at the Google Cloud Digital Sovereignty Summit in Munich: Europe’s Moment of Decision

November 17, 2025

Last week, PAC attended the Google Cloud Digital Sovereignty Summit in Munich, where leaders from government, industry, and the technology sector came together to discuss one of Europe’s most urgent strategic questions: how to accelerate AI and cloud innovation while maintaining sovereignty, trust, and compliance.

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Automatisation du test logiciel grâce à l’IA et aux LLM – PAC RADAR 2026 Dominique Raviart

PAC launches its first PAC RADAR on Quality Engineering, with LLMs in mind

November 17, 2025

Large Language Models (LLMs) are transforming Quality Engineering by automating long-standing manual processes such as requirements analysis, test case generation, and synthetic data creation. PAC’s first QE RADAR will evaluate the emerging GenAI and AI agent ecosystem shaping the future of software testing. Publication planned for April/May ...

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IFS Sets out Its Blueprint for Industrial AI Nick Mayes

IFS Sets out Its Blueprint for Industrial AI

November 13, 2025

PAC attended the “Industrial X” event from platform vendor IFS in New York City, where the fast-growing firm set out some significant updates on its AI story. We also talked with IFS clients and partners – including enterprise AI hotshots Anthropic - to get a better understanding of how IFS is evolving to support businesses operating in ...

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Automatisation du test logiciel grâce à l’IA et aux LLM – PAC RADAR 2026 Dominique Raviart

Impact de l’IA générative sur le test logiciel

November 12, 2025

PAC annonce le lancement de son premier RADAR sur le test logiciel, prévu pour 2026. Une étude inédite sur l’impact des LLM et de l’IA générative dans la transformation de la qualité logicielle.

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Part 7: Run Secure – Operationalizing Data & Application Security at Scale Wolfgang Schwab

Part 7: Run Secure – Operationalizing Data & Application Security at Scale

November 10, 2025

You have established your security strategy and built your architecture around a Zero Trust framework. You have implemented robust controls for authentication, encryption, DevSecOps, and data governance. What are your next steps? The real test is whether it can operate securely and at scale every day. At this stage, we move from the design and ...

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Unit4 Doubles-Down on Industries & Sets Out Growth Plan Nick Mayes

Unit4 Doubles-Down on Industries & Sets Out Growth Plan

November 07, 2025

PAC recently attended the latest European analyst event from Unit4, its first major roadshow since the appointment of new CEO Simon Paris earlier this year. The ERP software firm is now halfway through its fifth decade, and the company is looking to put its foot down on the accelerator with the target of doubling in size to pass the €1bn ...

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Iulia Sandut

Key Takeaways from Google Cloud Day Romania 2025

November 06, 2025

On November 5, 2025, Google Cloud hosted its annual Google Cloud Romania Day, marking 15 years of its presence in the country. The event presented recent strategic advancements and spotlighted key customer successes and innovative applications of Google Cloud.  Indeed, Google Cloud has a steady footprint in the Romanian landscape, with local ...

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PAC Horizons 2025 event in Munich and Frankfurt – PAC analysts presenting key market insights Felix Jones

PAC Horizons 2025 Germany: Key Insights on AI, Automation, and the Future of Digital Transformation in Europe

November 05, 2025

PAC Horizons 2025 in Munich and Frankfurt brought together industry leaders to discuss how AI, digital sovereignty, cybersecurity, automation, and post-S/4HANA strategies are shaping Europe’s digital future. This article summarises the key insights, market trends, and strategic priorities highlighted during the event.

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Orange Business Is Transforming Its Business Model Dan Bieler

Orange Business Is Transforming Its Business Model

November 04, 2025

I recently attended the Orange Business Germany Partner Event in Frankfurt together with my colleague, Wolfgang Schwab. The gathering provided a valuable opportunity to engage with senior leaders and discuss how Orange is redefining its role in the rapidly evolving telecoms landscape. Conversations with the Managing Director of Orange Business ...

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Part 6: From Blueprint to Reality – Implementing Core Controls for Data and Application Security Wolfgang Schwab

Part 6: From Blueprint to Reality – Implementing Core Controls for Data and Application Security

November 04, 2025

Designing for security creates the foundation, but without real-world implementation, even the most secure architecture is just a theoretical safeguard. Controls are factors that influence outcomes. These elements serve as safeguards, ensuring that designs remain in the conceptual stage and do not progress to production. In this post, we will ...

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Tom Reuner

Hitachi Digital Services builds the bridges to cross the Agentic AI chasm

October 31, 2025

The IT industry is a fickle world.  A place where the market sentiment oscillates between a gold rush sentiment when ChatGPT came onto the scene and soul-searching after a slew of studies suggested that organizations struggle to scale their AI deployments and that very few of those projects have a tangible impact on the bottom line. A study by ...

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PAC Horizons London 2025: Insights, Innovation, and Industry connections Jean-Christophe Bodhuin

PAC Horizons London 2025: Insights, Innovation, and Industry Connections

October 31, 2025

PAC Horizons London 2025 brought together technology leaders, analysts, and innovators to explore how organisations can lead through disruption in the AI era. From strategic insights on the UK digital market to the transformative power of GenAI and autonomous enterprises, the event offered a deep dive into the forces reshaping software and IT ...

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Part 5: Designing for Security – Architecture Principles for Protecting Data and Applications Wolfgang Schwab

Part 5: Designing for Security – Architecture Principles for Protecting Data and Applications

October 28, 2025

Having thoroughly examined the threat landscape, the next logical step is to identify what can be done quickly and effectively. In reality, many security breaches and misconfigurations don't result from a lack of tools or good intentions. Instead, they often stem from poor architectural foundations. It is crucial to recognize that a secure system ...

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Atos Group: a strategic transformation in the cybersecurity market - Market impacts & implication for customers Eric Domage

Atos Group: a strategic transformation in the cybersecurity market (part 2)

October 22, 2025

Atos Group’s dual-pillar and sovereignty-driven cybersecurity model is redefining how European organizations balance openness, assurance, and sovereignty. By merging Eviden’s hardware-based cryptography with large-scale managed services, Atos offers verifiable sovereignty and post-quantum readiness — setting new standards for the ...

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ServiceNow’s CRM Vision & Midmarket Momentum Spencer Izard

ServiceNow’s CRM Vision & Midmarket Momentum

October 21, 2025

PAC recently had the opportunity to attend the EMEA Industry Analyst Summit co-located at the ServiceNow World Forum in London. Over the past year, the global software and services industry has focused itself entirely on rapidly incorporating deep learning (DL) generative and agentic AI capabilities into its existing product and service offerings. ...

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Inside Atos Group’s Unique Cybersecurity Ecosystem Eric Domage

Atos Group: a strategic transformation in the cybersecurity market (part 1)

October 21, 2025

The Atos Group stands apart in the cybersecurity industry with its dual-pillar structure — Eviden Technologies and Cybersecurity Services — unified under a sovereignty umbrella. This architecture blends cryptographic innovation, managed security expertise, and a uniquely European approach to digital trust and sovereignty.

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Siemens Cybersecurity: An Overview and Its Broader Impact Wolfgang Schwab

Siemens Cybersecurity: An Overview and Its Broader Impact

October 20, 2025

PAC participated in Siemens' Industrial Cybersecurity Event on October 9, 2025. Siemens views cybersecurity as a key part of digital transformation in factories, critical infrastructure, and mobility systems, offering a variety of products, software, consulting, and managed services. Management describes the challenge as growing threats, stricter ...

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Part 4: Know Your Enemy – Understanding the Modern Threat Landscape for Data & Applications Wolfgang Schwab

Part 4: Know Your Enemy – Understanding the Modern Threat Landscape for Data & Applications

October 20, 2025

  After analyzing business drivers, strategic alignment, and regulatory requirements, it's essential to understand a key fact: cyber threats are not just hypothetical; they are real, constantly evolving, and critical to business. No matter how well your systems are built, there is always a risk of exposure. Understanding the threat ...

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