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Report 22 May 2025

CxO Survey - Investment Priorities - InSight Analysis - UK

To provide guidance against a highly dynamic IT landscape, PAC conducted the 2024/25 edition of its annual SITSI® CxO Investment Priorities Survey, interviewing IT decision-makers in user companies covering PAC’s SITSI core markets to get their views on current IT trends, key requirements, and investment plans. The survey was conducted in October/November 2024. This report presents and discusses the key results of the study in the UK. It delivers primary research data and analysis on:

  • the business and IT challenges that companies are facing and prioritizing
  • IT spending and budgets regarding different topics, projects, and services
  • innovative IT topics

In the UK, 358 organizations participated in the survey. The interviews were conducted with IT department managers and line-of-business managers who are involved in decisions concerning (local) IT budgets, IT investments, or IT sourcing. The survey sample was made up of companies of different sizes from all industries.

Contents:

PAC’s Analysis

  • Management summary
  • PAC’s opinion
  • PAC’s recommendations

Challenges, IT Budget & Activities at a Glance

  • Economic and IT challenges
  • IT budget changes
  • Digital transformation
  • IT spending and projects

Focus on Innovative IT Topics

  • Cloud computing
  • Business application software (BAS) and related services
  • Cyber security
  • Artificial intelligence, BI & analytics
  • Internet of Things (IoT)
  • Digital customer experience

This report is accompanied by the Excel document “CxO Survey – Investment Priorities – Detailed Datamart – UK”, which contains the detailed findings from the survey for the UK, broken down by company size and vertical sector.

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Spencer Izard

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