Artificial intelligence technologies have become much more accessible to businesses over the last five years. The customer experience is no exception to this, and there are many examples across industries in which AI-based technology is used to improve the client’s experience with a product or brand. Hyperpersonalization is currently one of the strongest trends in this domain. There are many different ways to use hyperpersonalization and in this report, we’ll take a closer look at some of them.
Contents:
Management Summary
Introduction
Social Media at the Heart of the Customer Experience
What Else Can AI Do?
Final thoughts
PAC’s Recommendations
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