Pack analyst btn         PAC        
 
Report 11 Sep 2025

Manufacturing - InSight Analysis - Austria

The Austrian manufacturing market is navigating a period of transformation shaped by economic headwinds, global trade disruptions, and accelerated digitalization. Despite recessionary pressures and Germany’s automotive slowdown, Austria’s industrial base, driven by SMEs in mechanical engineering, steel construction, chemicals, automotive, electrical and electronics, as well as the wood and paper industries, continues to be a vital engine of innovation and export growth.

Economic Context

Manufacturing contributes over 40% of Austria’s commercial output and employs more than one million workers. Yet, six consecutive quarters of GDP decline, rising costs, and supply chain disruptions have pressured firms to cut costs, restructure, and invest in resilience.

Key Market Trends

  • ERP modernization with SAP S/4HANA is a top priority.
  • Cloud strategies are shifting toward hybrid and sovereign models.
  • AI and GenAI are enhancing quality control, predictive maintenance, and supply chain optimization.
  • Cybersecurity investments are rising to meet EU regulations like NIS2 and the Cyber Resilience Act.
  • Industrial IoT and smart factories are driving efficiency and new business models.

Opportunities & Risks

While the Austrian manufacturing market faces competitive pressure from China and global trade fragmentation, opportunities exist in automation, digital twins, robotics, and predictive analytics. SMEs, in particular, can unlock growth through scalable, modular IT solutions.

profile-image
Jennifer Jonat

SHARE :

Related Content

View all reports >

Netcompany - Figures - Denmark

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : January 20, 2025

Read more >

Cloud Computing - Orange Business Services - Vendor Profile - Worldwide

The Cloud Computing vendor profiles portray leading providers of cloud computing, analyzing their strategies and ...

Event Date : September 07, 2022

Read more >

Datagroup - Figures - Worldwide

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : March 12, 2025

Read more >

AWS IT Ecosystem in France - PAC RADAR (internal use) - 2023

PAC has evaluated 28 providers of AWS-related services in Europe, France, and Germany.

Event Date : September 27, 2023

Read more >

Software & IT Services - Vendor Rankings - APAC

This Excel document positions and ranks the major software and IT services suppliers by revenue in the APAC Region

Event Date : August 05, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >