The insurance market in Austria in 2025 is characterized by economic recovery and accelerating digital transformation. Austrian insurers are investing in AI, automation, cybersecurity, and IT modernization to improve the customer experience and operational efficiency. Leading players, such as UNIQA, VIG, Generali, and Allianz, focus on cloud platforms, omnichannel strategies, and compliance with new regulations, such as DORA and NIS2. With total premiums amounting to EUR 21.4 billion in 2024, the sector remains a key pillar of Austria’s economy. PAC’s analysis highlights steady IT market growth, driven by the demand for data-driven services, cybersecurity resilience, and customer-centric innovation across the Austrian insurance landscape, which employs around 27,520 people and manages investment assets of roughly EUR 107 billion, mainly in government bonds, real estate, and equities.
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