Network APIs have been talked about for well over a decade, but recent developments have brought new momentum to network APIs. Telcos have traditionally focused on the monetization opportunity as part of the network API debate. PAC sees the real potential of network APIs in the ecosystem partnership and mindset transformation opportunity. Rather than focusing on direct API monetization through API calls, telco leaders should explore the potential for indirect revenue opportunities that emerge as a result of building deeper and new relationships with developers, designers, and CX professionals. This report provides telco leaders with a strategy to encourage app developers to look more closely at the network API opportunity for app design.
Recommended advisory: PAC Leadership Session – Telecom Trends
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