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Report 16 Mar 2023

How Generative AI Is Shaping the Consumer Experience - InSight Analysis - Worldwide

This report aims to provide an overview of how generative AI can be used to enhance the consumer experience. This will include:

  • An introduction to generative AI.
  • Exploration of different use cases for generative AI to enhance the customer experience, from marketing to customer services and personalization.
  • Analysis of market dynamics and challenges that companies need to consider when implementing generative AI.

 

Contents:

PAC’s Analysis

  • Management summary
  • PAC's opinion
  • PAC's recommendations

What Is Generative AI and Why Now?

Generative AI for Customer Support

Generative AI for Product Personalization

Generative AI for Marketing

Synthetic Data for Consumer Data Privacy

Conclusion and Further Remarks

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Kristina Mikhnevich

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