Generative AI (GenAI) has the potential to redefine B2B sales and marketing by enabling businesses to create, personalise, and scale content with unprecedented efficiency.
Contents:
Management Summary
The Value of Generative AI for B2B Sales and Marketing
Navigating the Challenges of Adoption
PAC’s Recommendations
SHARE :
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : December 30, 2024
This document provides market volumes, growth rates and forecasts for Smart Factory for the 2022-2028 period.
Event Date : February 15, 2024
PAC's IT Services Rates Database 24/26 Germany – the reliable and neutral guide to individual benchmarks both for providers and purchasers of IT ...
Event Date : June 13, 2025
This document provides market volumes, growth rates and forecasts for Cloud Ecosystem Services in EMEA for the 2022-2028 period.
Event Date : February 20, 2024
This document provides market volumes, growth rates and forecasts for the worldwide Public and Hosted Private Cloud market for the 2022-2028 period.
Event Date : February 19, 2024
SAP - Figures - US - FY 31-Dec-2024
Datamart September 02, 2025
Identity & Access Management – Dependencies, Connections, and Provider Landscape – InBrief Analysis
Market Reports September 02, 2025
Vendor Profile September 02, 2025
Zucchetti - Figures - Italy - FY 31-Dec-2024
Datamart September 02, 2025
Zucchetti - Vendor Profile - Italy
Vendor Profile September 02, 2025
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
Adobe’s LLM Optimizer: Why Generative Engine Optimization (GEO) Matters for Enterprises
Blog Post September 03, 2025
Part 6: The Human Side of GRC: Why Governance, Risk, and Compliance Must Live in Your Culture
Blog Post September 02, 2025
AT&T's Acquisition Of Ecostar's Spectrum - "Use It Or Lose It"
Blog Post August 28, 2025
Part 5: From Policy to Practice: Operationalizing Cybersecurity Governance, Risk and Compliance
Blog Post August 26, 2025
Part 4: GRC in Context: How Cybersecurity Governance, Risk, and Compliance Varies by Industry
Blog Post August 19, 2025