Generative AI (GenAI) has the potential to redefine B2B sales and marketing by enabling businesses to create, personalise, and scale content with unprecedented efficiency.
Contents:
Management Summary
The Value of Generative AI for B2B Sales and Marketing
Navigating the Challenges of Adoption
PAC’s Recommendations
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PAC has evaluated 28 services providers in the overall Azure IT ecosystem in Europe and in France as well as in six segments dedicated to specific ...
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To provide guidance against a highly dynamic IT landscape, PAC conducted the 2023 edition of its annual "SITSI® CxO Investment Survey," interviewing ...
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Atos: Cause for Optimism, Despite the Headlines
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Le marché européen de la cybersécurité : une croissance sans limite ?
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