Report 11 Mar 2025

Generative AI for B2B Sales & Marketing Content - InBrief Analysis - Worldwide

Generative AI (GenAI) has the potential to redefine B2B sales and marketing by enabling businesses to create, personalise, and scale content with unprecedented efficiency.

Contents:

Management Summary

The Value of Generative AI for B2B Sales and Marketing

Navigating the Challenges of Adoption

PAC’s Recommendations

Recommendations for IT providers
Recommendations for IT users

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Spencer Izard

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