Report 25 Sep 2023

Expert View: The not-so-easy life of Microsoft partners

Tougher requirements, more selective support: for more than five years, Microsoft has been continuously tightening the conditions for its partners and downsizing – or optimizing, as they would say – support for most partners. Economically speaking, this makes sense from Microsoft’s point of view, given that about 1% of German partners account for more than 90% of sales.

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Frank Naujoks

Joachim Hackmann

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