Report 02 Nov 2026

Expert View: ServiceNow Develops A New Playbook For The Mid-Market While Reconfiguring Its Ecosystem

The ambition to deliver business outcomes with AI was the dominant theme at ServiceNow’s EMEA partner event. However, only a fraction of its clients in the region have recorded real outcomes as yet. ServiceNow is aggressively revamping its own go-to-market capabilities as well as its partner ecosystem to react to the fast-changing market conditions. Its new strategic partnership with Exclusive Networks aims to leverage a well-established distribution network, albeit one that has not sold ServiceNow before, to finally crack the EMEA SME market. This move is mirrored in the expanded partnership with Carahsoft in the US. These announcements establish new routes to market and delivery capacity.