Retail unified channels aim to simplify the overly complex omnichannel vision into pragmatic steps that break down channel silos by creating reusable cloud-based services. This services-based foundation enables greater agility in how digital customer engagements can be built and connected across touchpoints while beginning the journey towards further integrated retail execution over time.
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The concept of a digital personal shopper (DPS) emerged to replicate the expertise and trust associated with in-store advisors in online retail. ...
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