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Report 10 Feb 2025

Expert View: Multimodal Customer Engagement

Multimodal customer/client/citizen engagement—leveraging voice, vision, and natural language technologies in unison—represents a transformative shift in how companies interact with their customers/clients/citizens. This approach transcends traditional, siloed methods, allowing organisations to deliver frictionless and highly contextual experiences. For CxOs, this is not merely a technological trend but a strategic imperative with far-reaching implications for customer/client/citizen loyalty, operational efficiency, and brand differentiation.

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Spencer Izard

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