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Report 31 Oct 2025

Digital Business Models in Manufacturing – Latest Customer Examples and Trends – InBrief Analysis

Digital business models are reshaping manufacturing, shifting revenue from products to data-driven services and subscription models. This report explains the trends that drive faster customization, digital marketplaces, and pay-per-use offerings.

The manufacturing sector is moving from traditional sales to digital portfolios, marketplaces, mass customization, and pay-per-use models.

Key trends

  • Digital portfolios – Vendors centralize subscriptions via platforms to simplify access and cross-selling.
  • Digital marketplaces – OEM-led marketplaces (initially closed) are gradually opening up.
  • Digital engineering & manufacturing – Mass customization enabled by AI and integrated engineering-to-production workflows speeds up product personalization.
  • Digital payment – Advanced Equipment-as-a-Service bundles.

Why it matters

These shifts create new revenue streams, improve customer stickiness, and require partners for integration and marketplace strategy.

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Arnold Vogt

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