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Report 24 Jul 2025

Banking - InSight Analysis - Switzerland

This report provides a structured and data-driven overview of the Software and IT Services (SITS) market in the Swiss banking sector. It presents key metrics on IT expenditure, analyzes market dynamics and trends, and identifies the leading software and IT service providers. In addition, it reviews major projects and key accounts, offering a comprehensive snapshot of the sector’s status as of mid-2025.

Key insights include:

  • The UBS-Credit Suisse merger is a major structural event, with immediate effects on IT budgets, a shift toward insourcing, and increased demand for local IT talent.
  • Platform modernization is a top strategic priority. Banks are decoupling core legacy systems from front-end applications to improve agility and enable faster innovation, often through cloud-native solutions.
  • Multi-banking and open banking initiatives are gaining traction, supported by standardized APIs and collaborative platforms like SIX’s bLink, aimed at enhancing interoperability and customer experience.
  • Generative AI is being adopted at scale, particularly in areas such as customer service automation, personalized offerings, and internal productivity enhancement.
  • Expansion of cloud infrastructure, both public and community-based, continues, with hyperscalers investing in Swiss data centers to meet regulatory requirements and support AI-driven workloads.

The provider landscape is highly competitive, featuring strong local vendors such as Swisscom, Avaloq and Finnova, alongside global IT services players like IBM, or Wipro.

This report supports vendors, investors, and IT users in identifying market opportunities, emerging trends, and potential partnerships within this evolving sector.

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Aida Oganesov

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