AI Powers Your Innovation Flywheel

Innovation will continue to be the primary mechanism through which organizations establish, sustain, and defend their competitive advantage. Technology has historically been a central driver of this process. Right now, we are entering a new chapter in the artificial intelligence (AI) supercycle as the latest frontier models are emerging. Meanwhile, AI budgets are pivoting from GenAI investments for model training towards support for inferencing activities. And as the excitement concerning GenAI is easing off somewhat, the transformative potential of AI agents is moving center stage. 

Whether specific AI agents like OpenClaw ultimately succeed or fail is immaterial to the trajectory. With agents, new kinds of actors are emerging: software that can read the web, decide, pay, and execute without bespoke integrations. AI Agents are transforming how business leaders think about business processes – and by extension innovation. AI agents are moving fast from experimentation to operational reality. The way AI agents operate, they trigger implications for innovation itself in the form of:

• A bifurcation of the Internet into a human and an agentic web. The human web is optimized for visual experience and trust cues. The agent web is optimized for structured data, programmatic search, transactional primitives, and automated execution. Search is one example. From the customer’s point of view, AI-driven search is delivering more tailored and relevant results. However, with GEO search, the power is shifting from the indexer to the answer generator. This shift depends on content that is optimized for AI-driven discovery.
• A faster innovation flywheel. A flywheel in a business context provides continuous momentum, helps to keep the strategic direction, and acts as a momentum-building approach to innovation activities. Organizations that learn to embrace AI for innovation targeting, ideation, idea selection, product design, testing, new operating models, and implementation will convert AI into a more powerful innovation engine.

PAC helps you to exploit AI for your innovation activities effectively with these two reports:

The report AI Agents Are Accelerating Your Innovation Flywheel elaborates why and how AI agents are impacting your innovation activities by speeding up your innovation flywheel.

The report Ten Steps To Embrace AI For Innovation provides a playbook for preparing your innovation initiatives for agentic AI.