Wipro speeds up the development in Europe

PAC’s analysts recently attended Wipro’s Europe Analyst and Advisor Day. The messages were more oriented towards the future development of Wipro’s business in Europe and how Wipro is helping its European clients across industries navigate their transformation journey and develop effective digital strategies.

The opening session had Pierre Bruno, CEO Europe, presenting the new ambitions of Wipro in Europe under its new leadership and geographical structure. Europe is now one of Wipro’s four strategic markets. The company has already invested in expanding its European coverage, strengthening its local presence, and being closer to customers, plus developing talent.

Wipro pursues a global vision of being a trusted partner for transformation. The company positions itself as an ecosystem integrator rather than a system integrator, covering all aspects of the business. Wipro is going to accelerate growth, focusing on its key areas and capabilities in markets where it already holds a good position and has good potential, rather than expanding everywhere. It will continue to pursue large deals in the focus markets in Europe, and has already signed some (e.g., Metro, E.ON, Marelli, John Lewis, Uniper, etc.).

The active M&A strategy will continue, following acquisitions from the last few of years, such as 4C from Belgium in the Salesforce area (July 2020) or Capco from the UK in the consulting and FSI area (March 2021). 

The event also highlighted major European customers such as Metro AG, Cynergy Bank, E.ON and Network Rail. 

The event closed with the much-acclaimed topic of transformation to Net Zero that gave the sustainability perspective of Wipro’s strategy.