In order to achieve the transformation to a data-driven business, a rethink is required – with regard to business processes, customer understanding and the willingness to innovate.
This trend study, commissioned by Swisscom, is intended to encourage companies to take the step towards data-driven business.
It highlights a variety of applications where data is creating improvement and innovation.
Digitisation is not magic. Discover how data adds value with five examples:
The study is vailable for download in
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