SAP is facing a critical period in the development of its UK business as clients and prospects wrestle with their core ERP modernization journeys. Since early 2025, SAP’s Cloud ERP proposition has undergone a significant transformation, and this report explores the recent developments and its prospects for success in the ERP battleground.
Branding and Product Enhancements
AI and Innovation Strategy
AI is at the centre of SAP’s roadmap with over 400 use cases expected by end of 2025. Key pillars include:
1. Embedding agentic AI (e.g., Copilot “Joule”) to automate routine tasks.
2. Enriching data foundations with relational models and partner integrations.
3. Modernising ERP operations through cloud-native deployments and vertical solutions
Recommended advisory: PAC Leadership Session – SAP Services Beyond 2030
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