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Report 10 Sep 2025

IBM - Vendor Profile - Spain

IBM Spain is driving a new wave of digital transformation, reshaping industries with a clear focus on cloud services, artificial intelligence, and hybrid IT. IBM Spain has positioned itself as a trusted partner for banks, energy companies, public sector agencies, and telecom providers, combining global expertise with local innovation. This report provides a detailed overview of the group’s strategy in Spain, highlighting its most recent customer wins, technology initiatives, and ecosystem developments.

The analysis explains how IBM Spain is expanding its role in the market by investing in hybrid cloud infrastructure such as the Madrid Multizone Cloud Region, accelerating adoption of generative AI through the watsonx platform, and reinforcing its capabilities with Red Hat’s open hybrid cloud technologies. It also examines IBM’s growing influence in security and quantum computing, from the deployment of quantum-safe cryptography with Telefónica Tech to the installation of IBM Quantum System Two with the Basque Government. These moves underscore IBM’s ambition to establish Spain as a hub for advanced technology in Europe.

The report also covers IBM Spain’s close collaborations with national institutions, including projects with the Spanish government on Spanish-language AI models and with CIEMAT on generative AI for energy research. Recent contracts with Correos, Cajamar, Unicaja, and Nedgia illustrate how IBM is embedding AI into critical sectors, from postal services and banking to utilities and public services. Equally important is IBM’s investment in talent, demonstrated by the creation of the Digital Sales Centre in Valencia, which strengthens Spain’s role as a strategic hub in the EMEA region.

By connecting legacy IT systems with cutting-edge technologies, IBM Spain is proving that it can deliver both stability and innovation. The report concludes that IBM’s long-standing client base, its ability to secure new deals in highly regulated industries, and its commitment to local skills development reinforce its competitive edge. This report offers a clear perspective on how IBM Spain is shaping the future of AI, cloud, and digital transformation, and why its presence remains at the top in the Spanish technology market.

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Nigel Barron

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