Software-defined cars at the center of the IAA 2021

Last week, the leading trade fair of the automotive industry, the International Automobile Exhibition (also known as International Mobility Show, IAA), opened its doors to welcome more than 400,000 visitors in Munich, Germany. From September 7th to September 12th, visitors were able to have a look at the newest car models from major OEMs (VW, BMW, Daimler, Renault, etc.) as well as the latest innovations from automotive suppliers such as Continental, Bosch, ZF Group, and many more. Under the motto ‘What will move us next’, the IAA put a strong emphasis on the trending topics of the past few years - electrification, digitalization, urban mobility, and sustainability were the recurrent themes of the fair.

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