Merkle Leading Data-driven Adobe Transformation Across the Diverse Demands of the European Market

In March, market research and strategic consulting firm PAC released its PAC INNOVATION RADAR on “Adobe-related Services in Europe 2024”. It is designed to help Adobe clients and prospects in the region identify the right service partner for their business. PAC evaluated leading IT services partners across Adobe’s four most important industry sectors in Europe. The report covers a diverse range of consulting and systems integrator companies, from global IT services powerhouses to business consultancies and digital agencies. The assessment evaluated their overall Adobe delivery capabilities and separate assessments for their industry domain capabilities within the following industries: retail, manufacturing, financial services, and telco.

The Adobe eco-system of solutions and services continues to be in strong demand across Europe. However, there are significant variances in digital customer engagement (DCE) needs and maturity levels between countries and vertical markets. The analysis performed by PAC for the assessment cut through this complexity by examining the capabilities of Adobe partners to address unique industry demands for co-innovation, brand enhancement, customer journey engagement, and optimisation of creative content delivery workflows.

With technology stacks continuously evolving, European enterprises require strategic guidance to maximise their Adobe investments and gain competitive and functional advantages. Identifying partners with the right mix of technical skills, vertical expertise, and vision is essential to drive innovation. As Europe’s cultural diversity drives varying digital maturity curves across the region, a one-size-fits-all approach falls short of unleashing the full potential of investing in Adobe’s solutions and services.

From the offset when engaging with Merkle, part of Dentsu Group, their outcome and customer- centric approach stood out amongst a highly capable group of peers being assessed. Providing customer experiences requires more scale, volume, and velocity with every successive year, and it was clear to PAC that the company's delivery motions centred on business transformation, best- of-breed solutions, and content supply chain are critical competitive differentiators.

Merkle has rapidly ascended as a preeminent Adobe solutions partner across Europe, cultivating a commanding regional presence with a large number of accredited experts spanning 13 strategic hubs from Stockholm to Madrid who blend analytics prowess with creative vision to deliver transformative, data-driven marketing technology strategies for marquee clients. With cross- disciplinary talents, innovative Digital Experience Centres co-developing cutting-edge use cases, and a trusted advisor status catalysing opportunities to broaden impact beyond marketing into unified commerce enablement, Merkle stands powerfully positioned to forge enduring partnerships guiding prominent European brands in unlocking pioneering customer experiences through the Adobe stack.

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