Insights from the Wipro Analyst & Advisor Summit 2024: AI at the core of Wipro's go-to-market strategy

PAC had the opportunity to attend the Wipro Analyst & Advisor Summit 2024 in Munich, where Wipro showcased its commitment to innovation: its capabilities in the AI space, its experience and assets in delivering workplace as a service, and its ability to win and nurture strategic partnerships with clients.

Michael Seiger, Wipro’s Country Head for Germany and Austria, shared his vision for how the company is tackling key challenges that are shaping the technology-driven future of enterprises. His insights underscored Wipro’s focus on growth, innovation, and delivery, particularly within the German market. Arun Chandrasekhar, Head of Strategy & Solutions for Germany and Austria, explained Wipro’s fields of play in Germany. He emphasized Wipro’s goal to transform from a technology partner towards becoming an industry-led and consulting-led provider, “proposing value that addresses clients’ business challenges in a radically new way.”

Blending creativity and technology to enhance the human experience  

Danusch Mahmoudi, Head of Designit Studio in Munich, highlighted the role of human-centered design in the realm of Artificial Experience. He emphasized AI’s potential to create hyper-personalized, smart products that go beyond traditional customization. Mahmoudi outlined Designit’s approach, which integrates human values and archetypes into the design process, ensuring that AI-driven innovations mirror the mindsets of customers. Mahmoudi stressed that this shift would enable more meaningful, contextually aware interactions, fundamentally changing the way brands build relationships with their audiences.

A firsthand look at GenAI in action

A senior leader from a major logistics firm shared a compelling example of how Wipro’s AI team has helped the company improve productivity. By implementing a GenAI-based recommendation chatbot for supplier invoice queries, they have significantly reduced response times, moving from a traditional ticketing system with a 3-4 day wait to instant responses. The firm’s future plans include expanding the use of GenAI to customer-facing applications, document analysis, fraud detection, and RFI filing. The leader emphasized that GenAI is not used for every small task; rather, there is a co-existence with more traditional automation technologies such as RPA to avoid excessive usage of resources.

AI-driven innovation in engineering 

Wipro’s deep expertise in manufacturing and engineering continues to give it an edge in AI-driven product innovation. With a strong background in product design, embedded systems development, and IoT, Wipro has provided some examples of how they integrate AI into engineering processes. Its AI-first vision focuses on embedding GenAI into products such as vehicles, medical devices, industrial machines, R&D processes, and value chains. Wipro’s “AI Factory” approach, which leverages large-scale AI assistants for LLM training, further solidifies its leadership in the engineering space.

Telefónica Germany: a lighthouse customer for innovation 

Wipro’s relationship with Telefónica Germany is a prime example of its deep bond with its customers. Initially focused on application consolidation, the collaboration has evolved into an innovative business partnership. Together, Wipro and Telefónica Germany are working on AI use cases and technology-driven projects under outcome-based contracts.

In summary, the event emphasized Wipro’s focus on AI-driven solutions and industry-led innovation. Wipro is advancing its position not only as a technology provider but also as a partner capable of addressing complex business challenges.