How sustainable is the metaverse?

One of the hottest topics right now is the metaverse. The subject attracts a lot of attention in the IT industry and other sectors, such as CPG, gaming, and the public sector. The topic is so popular because of the many possibilities the metaverse holds. In the B2B market, the so-called enterprise metaverse is said to improve collaboration and work efficiency. In the B2C context, the metaverse allows brands to experiment with immersive experiences and increase customer attraction and retention.

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