Pack analyst btn         PAC        
 
Report 13 Oct 2023

European CxO Survey 2023: Digital Customer Engagement – Progression, Challenges, and Opportunities - InSight Analysis

PAC has conducted a European CxO Survey of digital customer engagement (DCE)-specific business leaders, focused on understanding the following:

  • What are the organisational, business, and technology challenges companies are faced with regarding DCE?
  • How are European organisations currently investing, and plan to, in DCE workflows and solutions?
  • What tasks are the most important to organisations across the most common DCE workflows?
  • What productivity impact, role, business benefit and challenges does Generative AI have for DCE?
  • What capabilities are the most important to an organisation across the most used DCE software solutions?

Contents:

PAC’s Analysis

  • Methodology
  • Management Summary
  • PAC’s Opinion
  • PAC’s Recommendations

Factors Inhibiting the Achievement of DCE Goals

  • Organisational Challenges
  • Business Challenges
  • Technology Challenges

European DCE Investment Strategies

The Potential of Generative AI for DCE

The Most Important Capabilities of DCE Solutions

profile-image
Spencer Izard

SHARE :

Related Content

View all reports >

Watch List: European Cyber Security Start-ups - InSight Analysis

Cyber security is a fast-paced market segment with many interesting start-up companies in Europe. The objective of this report is to get an overview ...

Event Date : January 24, 2022

Read more >

Insurance - InBrief Analysis - Switzerland

This InBrief Analysis report provides a brief overview of the software and IT services (SITS) market in the Swiss Insurance sector.

Event Date : May 22, 2025

Read more >

Accenture - Vendor Profile - Netherlands

This short vendor profile provides a quick overview of the local portfolio and performance of Accenture in the Netherlands.

Event Date : December 11, 2024

Read more >

Generative AI (GenAI) by Segments - Market Figures - Hungary

This document provides market volumes, growth rates and forecasts for the Generative AI market in Hungary for the 2022-2028 period.

Event Date : February 13, 2024

Read more >

Software & IT Services - Market Figures - Czech Republic

This Excel document delivers market figures broken down by products and services. Figures cover a seven-year time frame (results from the past two ...

Event Date : August 19, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >