The German retail & wholesale market in 2025 remains competitive but under pressure from weak consumer demand, rising costs, and rapid digital transformation. Valued at around €677 billion, the sector’s growth is driven mainly by e-commerce, AI, and cloud adoption.
Key trends
• E-commerce Expansion – Online sales exceed 13% of total turnover, supported by smartphone-driven and omnichannel experiences.
• AI Integration – Retailers use AI for pricing, forecasting, and personalization, increasing efficiency and loyalty.
• Cloud Modernization – Cloud platforms form the digital backbone of retail, enabling real-time analytics, automation, and seamless data integration.
• Customer Experience (CX) – CX now starts with back-end processes like pricing and product lifecycle management, extending to personalized services and omnichannel fulfillment.
Growth drivers
• Artificial Intelligence – powering dynamic pricing, automation, and predictive insights.
• Cloud Computing – improving scalability, agility, and collaboration.
• Data & Analytics – enabling unified commerce and real-time decision-making.
SHARE :
This document provides market volumes, growth rates and forecasts for Smart Energy & Resources for the 2022-2028 period.
Event Date : February 15, 2024
This report offers a thorough overview of the contact center software provider industry, showcasing various provider types and their specific areas ...
Event Date : April 17, 2023
This document provides market volumes, growth rates and forecasts for the Generative AI market in France for the 2023-2029 period.
Event Date : September 25, 2025
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : September 04, 2025
The cybersecurity landscape is entering a new era shaped by AI, cloud computing, quantum technology, and hyperconnectivity. Attackers now utilize ...
Event Date : October 02, 2025
Software & IT Services - InSight Analysis - Slovakia
Market Reports November 25, 2025 NEW 
Software & IT Services - InSight Analysis - Norway
Market Reports November 21, 2025 NEW
Software & IT Services - InSight Analysis - Czech Republic
Market Reports November 18, 2025 NEW
Expert View: Vodafone’s “Weather Insights” – Transforming Infrastructure into Environmental Insight
Market Reports November 17, 2025 NEW
Market Reports November 17, 2025 NEW
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
The Core Ingredients Fuelling Sage’s AI Momentum
Blog Post November 18, 2025
Part 8: Choosing the Right Partners – Navigating the Security Tooling and Services Ecosystem
Blog Post November 18, 2025
PAC at the Google Cloud Digital Sovereignty Summit in Munich: Europe’s Moment of Decision
Blog Post November 17, 2025
PAC launches its first PAC RADAR on Quality Engineering, with LLMs in mind
Blog Post November 17, 2025
IFS Sets out Its Blueprint for Industrial AI
Blog Post November 13, 2025
