Pack analyst btn         PAC        
 
Report 09 Dec 2025

Retail & Wholesale - InBrief Analysis - Italy

This InBrief Analysis examines digital transformation in the Italian retail & wholesale sector.

The Italian retail & wholesale sector remains stagnant, with weak consumer spending and limited recovery in 2024/25. Food, fashion, small stores, and e-commerce underperformed, while inflation continued to shape sales trends. Retail volumes declined despite slight growth in value, and large retailers outperformed smaller businesses. The fashion sector recorded declining turnover and exports, primarily due to geopolitical tensions and weak demand in China.

Competitive pressure and rising operational costs are pushing retailers and wholesalers to optimize processes, enhance efficiency, and strengthen customer relationships. To counter stagnant demand, companies invest in digitalization, data analytics, AI, customer experience technologies, and sustainability initiatives.

 

Recommended advisory: PAC Leadership Session – Omnichannel Strategies

profile-image
Alessandra Pinza

SHARE :

Related Content

View all reports >

Smart Vehicles - Detailed Datamart - Market Figures - UK

This document provides market volumes, growth rates and forecasts for Smart Vehicles for the 2021-2027 period.

Event Date : October 10, 2023

Read more >

Business Applications-Related Consulting & Systems Integration (C&SI) by Segments - Market Figures - Italy

This document provides market volumes, growth rates and forecasts for the Business Application Software (BAS)-related Consulting & Systems ...

Event Date : January 17, 2025

Read more >

Retail & Wholesale - InBrief Analysis - Netherlands

Consumer confidence in the Netherlands is improving, opening retail technology opportunities. Data fragmentation among smaller retailers hinders ...

Event Date : January 14, 2026

Read more >

Visma - Figures - Worldwide - FY -31-Dec-24

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : June 16, 2025

Read more >

Three Megatrends in European Cybersecurity in 2025 and Beyond - InSight Analysis

This report, based on PAC's market research, elaborates on several hypotheses about the European cybersecurity market in the near future.

Event Date : March 18, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >